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Transform Your Leadership.
Empower Your Team.

Poor team performance holding you back? Learn how to Lead for Ownership and excel in your career.

“As a member of the Accelerator, I'm not just learning - I'm helping others and have made some amazing connections along the way. Thanks Matt and Dan!”








Lead for Ownership Transform Your Teams

Tired of team members not taking initiative? Learn how to lead for ownership to experience remarkable changes in your team.

“Since getting to know Matt & Dan I've been able to transform the way I work with my teams and I've made some amazing connections along the way. Thanks guys!”

The Ownership Academy 90-Day Accelerator

What You Get Inside the Academy

EXCLUSIVE  ACCESS

Be part of an elite group shaping the future of leadership. Get unprecedented access to others and special pricing when you pre-register now.

A SUPPORTIVE COMMUNITY

Connect with fellow founding members in our private community. Share insights, celebrate wins, and get support when you need it most.

A CUTTING-EDGE EDUCATION

Access our comprehensive training library, covering everything from the psychology of ownership to practical leadership techniques..

LIVE COACHING SESSIONS

Participate in bi-weekly live coaching calls with Matt and Dan to get personalized guidance on your leadership challenges.

TIME-SAVING RESOURCES

Access exclusive tools, templates, and frameworks designed to streamline your leadership journey and boost your team's performance.

Your Lead for Ownership Journey

O1

IGNITE

Master the "5-minute ownership igniter" conversation.

Learn the "task reframing technique" for meaningful work

Master day-to-day coaching techniques for fostering ownership within
your team.


02

INSPIRE

Become an inspirational leader who draws out the highest potential in your team members.

Use the "purpose cascading method" to align roles with mission.

Master the "appreciation anchoring" method to reinforce ownership behaviors.

03

EMPOWER

Learn the art of delegation and trust-building, while eliminating micromanagement.

Practice "The Clarity Stack" for clear communication of objectives and responsibilities.

Engage in active listening and goal-setting exercises to reinforce team ownership.

04

LEGACY

Guide your team towards long-term growth and career advancement.


Use "career path prototyping" to align growth with organizational needs.


Implement the "ownership culture onboarding system."


Lead for Ownership.

Take Your Leadership To The Next Level

How is this different from other leadership programs?

Glad you asked...

1) Our Focus on Ownership Psychology

While many programs teach basic leadership skills, we delve deep into the psychology of ownership. You'll learn how to activate the four key drivers that motivate people to truly own their work, going far beyond simple employee engagement techniques. 

2) Practical, Immediately Applicable Techniques

​Each module provides concrete, actionable strategies you can implement immediately. From the "5-minute ownership igniter" to the "decision rights matrix," you'll gain a toolkit of powerful techniques to transform your team.

3) Exclusive Founding Member Benefits

As a member, you'll have direct access to Matt and Dan, influence the curriculum, and enjoy special pricing never to be offered again, but you can lock-in for life.

4) Personalized Coaching and Support

Unlike one-size-fits-all programs, we offer regular live coaching sessions with Matt and Dan. Get personalized guidance on applying ownership principles to your unique leadership challenges. When you get started with us, you'll be going through our Lead for Ownership Masterclass together with other members. Hop on live calls to get unstuck, share difficulties and successes you've had with your team. Learn from others in these facilitated calls.  

5) Community of Forward-Thinking Leaders

Join a select group of leaders committed to mastering how to lead for ownership. Share insights, tackle challenges together, and build a network that will support your leadership journey for years to come.


6) Continuous Evolution Leadership

Leadership isn't static, and neither are we. As a founding member, you'll be part of an evolving curriculum that adapts to the latest research and real-world leadership challenges..

A Note from Matt & Dan

In our work with leaders across America, and through our own experiences working within fortune 500 companies, small businesses, and coaching clients, we’ve seen first hand the challenges that leaders like you face every day.

We created the Ownership Culture & Leadership Academy because we wanted to fill a gap for leaders who's companies aren't equipping them with the tools they need– we want you to come here for advice, suggestions, and a shot in the arm.