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The 90-Day Ownership Accelerator
Transform Your Leadership, Empower Your Team, and Reclaim Your Time
Does this describe you?
- Drowning in emails and answering questions your team should be able to handle?
- Constantly reorganizing priorities because tasks fall through the cracks?
- Struggling to get your team to volunteer ideas, or to take initiative?
- Watching your best performers burn out or look for new opportunities?
You're not alone.
Leadership is challenging. But it doesn't have to be this way...
Introducing the Ownership Accelerator: Your Path to Exceptional Leadership
As part of the 90-Day Ownership Accelerator, you'll:
- Master the psychology of ownership to motivate and inspire your team
- Learn practical techniques to boost productivity by up to 37%
- Reclaim 8+ hours per week by empowering your team to solve problems independently
- Create a culture of accountability where tasks are completed without your intervention
- Transform your team in just 90 days!
Accelerator Curriculum Based on The #1 Best Selling Book
Designed for Leaders of Small to Medium
Size Companies
Department Heads
You're looking to break down silos and create a more cohesive, proactive team. Discover how to align your department with the broader organizational goals and foster cross-functional ownership.
Senior Executives
You're juggling multiple priorities and need your team to step up. Learn how to create a culture of ownership that allows you to focus on strategic initiatives rather than day-to-day firefighting.
Small Business Owners
We have a special Founders Track dedicated to serving the unique needs of founders and entrepreneurs. Network and Learn from other business owners about how to delegate cultural transformation and drive growth.
Cohort Experiences
Available for companies looking to send their own cohort to the accelerator for a customized experience where leaders solve company problems together.
Your Lead for Ownership Journey
O1
IGNITE
Master the "5-minute ownership igniter" conversation.
Learn the "task reframing technique" for meaningful work
Master day-to-day coaching techniques for fostering ownership within
your team.
02
INSPIRE
Become an inspirational leader who draws out the highest potential in your team members.
Use the "purpose cascading method" to align roles with mission.
Master the "appreciation anchoring" method to reinforce ownership behaviors.
03
EMPOWER
Learn the art of delegation and trust-building, while eliminating micromanagement.
Practice "The Clarity Stack" for clear communication of objectives and responsibilities.
Engage in active listening and goal-setting exercises to reinforce team ownership.
04
LEGACY
Guide your team towards long-term growth and career advancement.
Use "career path prototyping" to align growth with organizational needs.
Implement the "ownership culture onboarding system."
Detailed Curriculum
Module 1: The Psychology of Ownership
Unlock the fundamental drivers of ownership to transform your team's mindset.
- The The four psychological drivers of ownership
- How to create an ownership-friendly environment
- Overcoming resistance to ownership
- And more!
Module 2: Mastering the Art of Invitation
Learn powerful techniques to ignite ownership in your daily interactions.
- The "5-minute ownership igniter" conversation
- Task reframing for meaningfulness
- Turning complaints into ownership opportunities by mastering 3 coaching questions.
- And more!
Module 3: Cultivating Acceptance and Purpose
Discover how to help employees "accept" your invitation to ownership and connect individual roles to your organization's greater purpose.
- Impact storytelling for team motivation
- Aligning individual roles with organizational mission
- Appreciation anchoring techniques.
- And more!
Module 4: Unleashing Influence and Agency
Empower your team with the right balance of autonomy and accountability. Give them real influence to unlock the ownership mindset.
- Job crafting for empowerment
- Top 5 Ownership Killers
- The decision rights matrix for clear autonomy.
- Gradual responsibility delegation.
- Balancing autonomy with accountability.
- And more!
Module 5: Strengthening Intention and Commitment
Yes!
Monthly members pay for the Academy just one month at a time and can cancel any time you want. If you sign up for an annual plan, you can cancel any time during the year with no further payments (though you’ll remain a member for the year you already paid for).
Once you cancel your account you will retain access to the Academy until your current monthly or annual subscription period ends. You can, of course, rejoin during any future open registration period at whatever the current price is at that time.e.
Build a culture of long-term ownership that retains top talent.
- Conducting effective stay interviews
- Career path prototyping for retention
- Building an ownership culture from day one.
- And more!
We Created the Ownership Academy For You.
Why Join the 90-Day Ownership Accelerator Now?
The Ownership Academy Can Help You Thrive
WHAT PEOPLE ARE SAYING
“We have experienced ridiculous growth and unforeseen change in the past two years. There is no way we would have handled it as successfully as we did without Dan. No way."
Jason, President
HeatTEK
“I loved learning about psychological ownership! Getting refocused on the WHY and inviting others to ownership are so important."
Tammy, President
Arvest Bank
“These ideas helped our culture immensely. Our staff is happier and more involved. Profits are up and our leadership team has much less stress. It works! Try it!"
David, CEO
HardingPoorman
Meet Your Guides
Hi, I'm Coach Dan
I'm a co-founder of the Ownership Academy. I've been training leaders like you for the past 20 years.
From training within L&D departments at large organizations to coaching dozens of small business leaders, I know the joy and challenges that leadership can bring.
I know that leading is the hardest work out there. Many days you feel like you’re running on fumes. It can feel lonely.
Well you are no longer alone.
Hi, I'm Matt
As author of Ownership Unlocked and co-founder of this Academy with Dan, I'm so excited to help you solve the ownership problem on your teams.
With a background that spans corporate roles, academics, and entrepreneurial ventures, I can't wait to be a part of training you how to inspire ownership so you can effectively delegate, focus on business growth, and rapidly accelerate your career.
Connection and Inspiration
Welcome to The Roundtable
As a part of the Accelerator, you'll be given 90-day access to the Roundtable Mastermind.
It can be awfully lonely at the top. Especially when you're a leader in a small- to medium-sized business without many mentors.
So much falls on your shoulders every single day.
Leaders need a place where they can feel connected to others going through all the same challenges. A place where they can learn from each others’ successes and failures. Get inspired during a particularly tough day.
The Rountable is a Mastermind community that all participants of the Founder's Bootcamp get access to for 90-days. Join like-minded leaders and executives who can lean on and support each other.
The importance of being able to network with a truly diverse community of peers available to you 24/7 cannot be overstated, especially now that so many are working remotely.
Many join for the amazing content and training. But they stay for our remarkable community.
Our Philosophy
We focus on 5 KEY CONCEPTS
Leadership Is Challenging
Why does leadership at times seem so difficult? Well, you go to the market looking for employees to build your team, and PEOPLE show up!
People…human beings are unique creatures and each of your team members has their own individual set of skills, strengths and weaknesses that you must commit to understanding in order for the team to thrive. Even if they fill the same role and have similar skill sets, your team members each have individualized preferences and needs.
Learning how to foster ownership on your team isn’t about finding a new one-size-fits all approach to leadership - it’s to learn how you uncover what makes each individual “tick” so you can personalize their experience within each of the 4 Keys to Ownership. Here we’ll guide you on how to have these one-on-one conversations with your team to lead in a more personalized way.
Leading for Ownership Requires Looking in the Mirror
Leaders too often lament that “if only we could just get the right people on the bus”, there would be more ownership, higher performance and better results. If only it were that easy!
The truth is that if your leadership style or organizational culture disables ownership, you could replace your entire team with the very best talent and end up still frustrated. It’s not necessarily a problem of the so-called “bad apples” on your team. If they aren’t getting it, a more productive mindset might be to consider how your leadership approach could be getting in the way.
To get our team to “Own It”, WE as leaders have to Own It first. Great leaders are willing to be introspective and take time to reflect on their own strengths and limits…here we go through those reflections in a safe place, together.
Ownership is More Than Accountability
Some leaders focus on creating systems that keep people accountable and encourage individual responsibility. But it’s possible for employees to be both responsible and accountable and yet still fail to have a sense of ownership in their work.
Consider team members who are on time, execute on tasks and follow directions - they are good employees but something is missing. Now imagine those who are proactive, creatively solve problems and come to your team with new ideas—those who think like owners—they have a noticeable passion behind their work.
By learning how to turn the four keys to psychological ownership, you’ll unlocks a deeper and longer-lasting owner mentality within those you lead. Accountability systems turn you into a cop. Leading for ownership turns you into a badass leader.
Taking Ownership is Natural
Initially it may feel too overwhelming to get your team to see themselves as owners and to get them more invested in their work, but there’s good news - taking ownership is natural. In fact, we are wired for it!
Deep down, team members already have the internal drive to embrace a deeper sense of ownership in their work. Human beings are hardwired to invest ourselves into the projects we work on.
Leaders cannot force team members to take ownership or do it for them, because that would defeat the purpose. Leaders CAN, however, influence the team environment, and the environment you create is everything! Fostering a culture where ownership can thrive is something we focus on a lot here.
You Can't Do It Alone
The work is bigger than you. Bigger than your organization. And so you have to take care of yourself, consistently grow as a leader, and build a leadership pipeline.
You owe it to the people impacted by your work and to the folks on whose shoulders you stand to grab that baton tightly.
To look for leadership attributes in your organization and to raise up other leaders around you is one of the most rewarding things in leadership.
And the weight and importance of your role demand that you take good care of yourself, find joy, become part of a community, and strive for continuous improvement.
"THE TASK of leadership is not to put greatness into people, but to elicit it,
for the greatness is there already.” - John Buchan
Ready to Join?
Frequently Asked Questions
Who is the Academy for? Is it just for senior executives?
The Academy is absolutely perfect for all leaders of small to medium sized businesses.
Whether you are a senior leader who wants to create a culture of ownership throughout your organization or a more junior leader who is just focused on getting your team working well-together, you will benefit greatly from being here.
What does the Accelerator Cost?
We get it. Small to medium sized businesses often don't have much of a budget for professional development and training. It's very possible this is coming out of your own pocket.
We know how important it is to keep this as affordable as possible. The Academy should not be a burden.
Since the price may change each time we open the doors to new members, we don’t publish the price until the doors are open. That said, we can assure you that the monthly cost of the
Lab is less than:
- That gym membership you rarely use
- 3 movie theatre tickets per month (or 2 in New York City)
- Your internet connection
In other words, we offer everyone the “small business rate”.
We do offer higher priced tiers within the Academy for business owners or executives who want more specialized coaching, but your access to all the leadership training you need should be well within your reach.
Do most members pay themselves, or do their companies pay the membership fee?
It really is a split. Many Academy members do pay for this out of pocket. Many others have their organizations pay for the Academy out of a professional development budget.
Will the price ever go up?
As long as you keep your membership active, you’ll be grandfathered into your price. Even when new members come in and pay more, you’ll get to keep your lower price.
Can I cancel any time I want?
Yes!
Monthly members pay for the Academy just one month at a time and can cancel any time you want. If you sign up for an annual plan, you can cancel any time during the year with no further payments (though you’ll remain a member for the year you already paid for).
Once you cancel your account you will retain access to the Academy until your current monthly or annual subscription period ends. You can, of course, rejoin during any future open registration period at whatever the current price is at that time.e.
Can I share my membership with somone else in my organization?
The entire goal is to help you build thriving teams who take ownership in their work, so clearly you need to be able to share some of the material to do that. For example, if there is a template, script, checklist or something like that and you want to copy it and use it internally with other folks at your organization, that’s expected and entirely fine.
Our policy is one account = one person. So, while you’re welcome to bring people in to watch a video course together, we do ask that you not share your login. Additionally, only you would have access to the Roundtable.
Gain deeper skills
Connect with other leaders
Learn from world-leading experts
Stop reinventing the wheel
Build a thriving team